Hair that frizzes at the slightest humidity? Uncontrollable strands first thing in the morning? If you dream of smooth, shiny, and easy-to-style hair, the solution may lie in a complete haircare routine, enriched with smoothing and sheathing active ingredients. ARGOLD's Smoothing range, formulated with phospholipids and soy glycine, offers a targeted and effective response to all those who wish to tame their hair daily, without compromise.
Why does hair frizz... and how to intelligently smooth it?
Frizz appears when the hair cuticles open, often due to humidity, allowing water to penetrate the hair fiber. The result: the hair swells, loses its shape, becomes dry and dull. A poorly hydrated or damaged fiber is even more prone to this phenomenon. Unlike chemical straightening or heat tools that weaken the hair, ARGOLD offers a gentle cosmetic approach, based on two key active ingredients:
Phospholipids: natural components of cell membranes, they strengthen the hair's protective barrier and help seal in moisture, for a smoother, softer, and better protected fiber.
Soy glycine: rich in fatty acids and proteins, it nourishes, disciplines, and coats the hair without weighing it down. It makes hair more manageable, shinier, and more resistant to frizz.
A 3-step smoothing routine
1. The Smoothing Shampoo
Cleanse, prepare, and discipline from the root
Formulated without aggressive sulfates, the Smoothing Shampoo gently cleanses while delivering the first smoothing active ingredients. It:
Prepares hair for natural straightening
Controls frizz from the first wash
Provides suppleness and shine
Thanks to soy glycine and phospholipids, it acts as a primary sheathing treatment, ideal for hair prone to swelling, inconsistent curls, or unruly strands.
How to use: Apply to wet hair. Gently massage the scalp and lengths, then rinse thoroughly. Repeat if necessary.
2. The Smoothing Mask
Nourish, smooth, and strengthen the hair fiber
A true deep treatment, the Smoothing Mask is enriched with shea butter, vegetable oils (castor, sunflower), soy glycine, and phospholipids. It works deeply to:
Visibly reduce frizz
Discipline unruly strands
Strengthen hair's resistance to humidity
It offers a creamy texture that coats each strand with a protective film, smoothing the fiber without a greasy or stiff effect.
How to use: Apply after shampooing. Leave on for 3 minutes. Detangle with a comb for even distribution. Rinse thoroughly.
3. The leave-in Smoothing Cream
Protect, discipline, and enhance daily
The final step in the routine: a melting and light cream, to be applied without rinsing. It:
Seals the smoothing effect obtained with previous treatments
Disciplines hair throughout the day
Protects against humidity and heat
Provides shine, suppleness, and hold
Its silicone-free formula, enriched with soy glycine and phospholipids, respects the hair's natural state while giving it a smooth, soft, and visibly well-groomed appearance.
How to use: Apply a small amount to damp hair. Distribute through the lengths. Air dry or style as desired. Do not rinse.
An ideal routine for which hair types?
The Smoothing range is designed for:
Wavy to slightly curly hair desiring a natural smooth effect
Frizzy, static, or frizz-prone hair
Hair sensitized by blow-drying or humidity
Those who want a smoothing routine without a straightener, without silicone, without chemical straightening
Whether you want perfect straightening or simply better hold and discipline, this routine adapts.
Tip: combine with a protective routine
Use the smoothing cream before blow-drying to limit heat damage, or air dry for a natural, heat-free straightening.
